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Our Story

Show Racism the Red Card (SRtRC) is the UK’s leading anti-racism educational charity. It was established in January 1996, thanks in part to a donation by then Newcastle United goalkeeper Shaka Hislop.

In 1990s Newcastle, Shaka was at a petrol station near St. James’ Park when he was confronted with a group of young people shouting racist abuse at him. After one of the group realised that they had been shouting at Shaka Hislop, the Newcastle United football player, they came over to ask for an autograph.

Hear Shaka tell his story in his own words in the video below.

It was from this experience that Shaka realised he could harness his status as a professional player to make a difference. Coupled with the power of football and his status as a role model, Shaka thought education could be an effective strategy in challenging racism in society.

At the charity’s first ever event, Shaka and fellow teammate John Beresford visited Gosforth High School in the North East to speak to pupils about his experiences in football and society and the rest is history!

To this day SRtRC continues to utilise the high-profile status of football and football players to help tackle racism in society and has also expanded into other sports. The majority of the campaign’s work involves the delivery of educational workshops to young people and adults in schools, workplaces and at events held in football stadiums. Across the UK, SRtRC provides educational sessions to more than 50,000 individuals per year.

“Education is the most powerful weapon which you can use to change the world.”

Nelson Mandela

In addition to the direct education of young people and adults, SRtRC produces educational resources, to challenge misconceptions, stereotypes and negative attitudes in society.

Our educational films feature a range of professional football players such as Harry Kane, Dele Ali, Alex Oxlade-Chamberlain, Jordan Pickford, Trent Alexander-Arnold, Harry Maguire, Eni Aluko as well as England manager Gareth Southgate.

The films address a range of issues surrounding racism and help teachers and other training professionals to deliver training in their schools and workplaces. Each of our films is accompanied by an education pack, which contains lesson plans and activities for all ages.

Show Racism the Red Card works extensively across the UK and has offices in North East England, East England (also covering South East England and London), Scotland (Glasgow) and Wales (Cardiff). In Scotland and Wales, the campaign also plays a role in tackling racism within professional and grass-roots football.

Mission Statement

Show Racism The Red Card is an anti-racism educational charity. We aim to combat racism through enabling role models, who are predominately but not exclusively footballers, to present an anti-racist message to young people and others. Show Racism The Red Card acknowledges that racism changes, as do the experiences of Black, Asian and minority ethnic communities in the UK. Our message and activities therefore need to be able to respond to such changes as and when appropriate.

We achieve this through:

1. Producing educational resources.

2. Developing activities to encourage people, including young people, to challenge racism.

3. In parts of the UK, challenging racism in the game of football and other sports.

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