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Sunderland AFC & SRtRC Against Racism

Sunderland AFC and Show Racism the Red Card are proud to announce the dedicated day of action set to take place on Saturday 20th of April at the Stadium of Light.

With racism and discrimination still prevalent in society, this initiative aims to use the universal language of football to confront these issues head-on.

The game between Sunderland and Millwall will bring together players, fans, and community leaders to stand united against racism- with attendees being reminded of the power of sport to transcend boundaries and foster greater understanding.

But the impact doesn’t end with the final whistle. With the awareness raised towards supporting anti-racism initiatives, anti-racism educational programs, and grassroots efforts to combat discrimination in all its forms. By investing in these endeavours, we are actively working towards a future where racism has no place in our society.

Here is what our Chief Executive of Show Racism the Red Card, Ged Grebby, has to say:

“Show Racism the Red Card are proud of our North-East roots and it’s great to be doing a groundbreaking event with Sunderland AFC.

Since 1996, we have worked with Gary Bennett and Sunderland AFC to create an anti-racism ethos at the Stadium of Light. This event is another example of this.

We cannot praise Sunderland AFC enough for the fantastic support they have given our charity, over the last 28 and a half years. We look forward to the event on Saturday”

Jemma Dowson, Head of Altruism at the Beacon of Light said:

“Ahead of the Millwall game we will be dedicating our pre-match Fan Zone to showcasing the work of Show Racism the Red Card, another chance for us to collaborate with such a positive organisation and help promote how the Beacon of Light is an inclusive place for everyone”

David Bruce, SAFC’s Chief Brand and Commercial Officer, added:

“We are proud to stand alongside Show Racism the Red Card, as part of our ongoing commitment to tackling racism. Our dedicated matchday will play an important role in raising awareness, but our support must go further and I encourage all associated with SAFC to stand up and challenge all forms of discrimination within our Club and our community. Throughout the world, Sunderland AFC brings people together and it is our responsibility to ensure that the Stadium of Light continues to provide a welcoming and enjoyable experience for all.”

 

We look forward to this Saturday, where we will unite together and make a stand against racism.

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