#SRtRCSpotlight: Month of Action Cymru 2025

Throughout October, Show Racism the Red Card’s Month of Action Cymru 2025 united every corner of Welsh football from the professional game to the grassroots under one shared goal: to take a visible and vocal stand against racism. 

Running through October, this year’s campaign was one of the most impactful yet, showcasing the power of football to inspire inclusion, unity, and change both on and off the pitch. 

The commitment to anti-racism shone brightly on the international stage as both the Wales Men’s and Women’s national teams proudly supported the campaign. 

The Men’s first team and under-21s wore Show Racism the Red Card warm-up shirts before their World Cup group qualifier match against Belgium, while the Women’s team did the same ahead of their friendly match with Australia. 

Across Wales, professional clubs and league teams showed their collective strength in support of the campaign. 

All four EFL professional Welsh clubs, Cardiff City, Newport County, Swansea City, and Wrexham AFC, dedicated matchday weekends to the cause, warming up in SRtRC shirts as a visible show of solidarity. They were joined by Norwich City, Reading, and Swindon Town, demonstrating the cross-border reach and shared values that unite the football community. 

The message resonated across the Cymru Premier and Adran Leagues, where players, coaches, and fans proudly wore red and raised banners calling for equality and respect. 

As part of the professional club activity, Show Racism the Red Card Cymru Campaign Manager Dean Pymble met with Cardiff City players ahead of their home fixture to talk about the importance of the campaign and how players can use their platform to make a difference in their wider communities, challenging racism everywhere they see it.  

The discussions focussed on the players ability to make a stand against racism and use their power as professional footballers to influence social change, embedding an inclusive environment for everyone no matter of their background. Players explore instances that have occurred this season across professional football and how they could react if one of their teammates was targeted during a fixture or online.  

Dean Pymble also featured pitch side at the Swansea.com Stadium, joining Kevin Johns for a live pre-match interview before Swansea City’s game against Norwich City. Together, they promoted the Month of Action campaign and encouraged fans to get involved by signing up, learning more, and taking a stand against racism in their own communities. 

The segment highlighted the importance of the campaign’s educational work and showcased how clubs can use their platforms to engage fans directly in meaningful action. 

“Football in Wales continues to demonstrate the incredible power it has to bring people together and drive social change. The Month of Action is about more than just wearing a shirt or holding a banner. It’s about creating real conversations, challenging discrimination wherever it appears, and inspiring lasting inclusion both on and off the pitch. Seeing clubs, players, and communities across all levels unite under one message that racism has no place in our game is truly powerful and shows the difference we can make when we stand together.”

Dean Pymble, Campaign Manager, Show Racism the Red Card Cymru 

At the grassroots level, the campaign saw 261 grassroots clubs, representing 2,386 teams and over 41,000 players and coaches, take part, from junior clubs to local leagues, players proudly displayed their stance on racism and what it means to be anti-racist teammates. 

“It is important for all clubs in wales and broadly in football to take a stand against racism to eradicate it from our game.

Our involvement provides a clear principle across our club that racism is never acceptable, promoting inclusivity for all of our members.

Our aim is to hopefully create an environment across our club for better understanding on the situation and promote positive change”

Ryan Morgan, Rockspur Treasurer  

Education remains at the heart of Show Racism the Red Card’s mission. 

A highlight of this year’s programme was an inspiring education session with Caerphilly Castle Girls FC, where players explored what racism can look like in football and everyday life and how to be active allies on and off the pitch. 

“We were really impressed with the workshops from Show Racism the Red Card. The delivery was spot on for each age group, and our players now recognise how vital it is to show racism the red card both on and off the pitch.”

Bethan Bushen, Caerphilly Castle Girls FC 

Another standout moment was the Club Day with Wrexham AFC and Ysgol Heulfan, delivered through the Premier League Primary Stars programme. 

Pupils enjoyed a day of football and learning alongside Wrexham AFC staff, engaging in anti-racism activities that promoted equality and respect. 

“It was fantastic to welcome Show Racism the Red Card and speaker Tom Knight to the Stok Cae Ras with Teachers and children from Ysgol Heulfan, as part of our Premier League Primary Stars programme. The session was incredibly engaging! The pupils learned about what racism is, why it’s wrong, and how we can all take action to be anti-racist. Tom’s enthusiasm and ability to connect with the children made the event both educational and impactful, reinforcing the importance of respect, inclusion, and standing up against discrimination in all forms.”

Josh Evans, Wrexham AFC Primary Dragons Programme Officer 

And finally, Charlene Coulter, a parent of one of the Rockspur pupils, commented;

Taking part in the Show Racism the Red Card fundraising at Swansea City football stadium was really meaningful for both myself and my daughter.

It’s a cause that’s very close to our hearts, and it was great to see people come together to stand up for equality and inclusion.

The fundraising was a powerful reminder that awareness can make a real difference, and I’m proud that our club supports such an important campaign.

From international fixtures to grassroots pitches, Month of Action Cymru 2025 proved once again that Welsh football stands united in the fight against racism. 

With the momentum of this year’s success, Show Racism the Red Card Cymru looks ahead to 2026, aiming to reach more clubs, engage more communities, and ensure every player, coach, and fan across Wales continues to Show Racism the Red Card.