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Spotlight: Wales Month of Action

Show Racism the Red Card Wales works with professional, semi-professional and grassroots football clubs across Wales throughout October during our Month of Action.

Cardiff City FC hosted their match day actions during their fixture on Saturday 7th October, during this fixture Cardiff City FC Men’s first team squad warmed up in Show Racism the Red Card T-shirts, an announcement explaining the clubs stance against racism was cast across the PA system prior to kick off along with the club playing a short film which was created between SRtRC and the FAW on the big screens. Digital advertising boards also spread awareness of SRtRC and the education work being delivered as well as a dedicated page to the campaign in the match day programme which shared the work of SRtRC along with information about how fans can get involved to support our aim of eradicating racism from sport and society. Cardiff City also hosted a social media campaign in the run up to the fixture and a website article promoting the Month of Action and our anti-racism educational work.

Show Racism the Red Card | City vs. Watford | Cardiff (cardiffcityfc.co.uk)

In addition to promoting the campaign SRtRC were allocated a match day mascot experience for a young person to experience the buzz of a matchday and walk the Cardiff City FC Men’s first team players onto the pitch.

Isra Ahmed-Hussein took part in our annual creative competition in 2023 being a prize winner in the humanities category researching the heritage of Jason Mohammad being a Welsh-Pakistani Muslim TV and radio presenter. Isra received a full kit, met the Cardiff City FC team and manager and trained on the Cardiff City pitch before walking the team out with Ike Ugbo.

Isra Ahmed-Hussein quote –

“It was a fun and amazing day. It was very inspiring to meet all of the players. My favourite part of this whole experience was walking the Cardiff City football team out onto the pitch with the other Mascots”.

Quote from Mum – ( Aqsa Ahmed-Hussein) –

” I was so proud to see my little bluebird immersed in the whole football experience. We both felt so welcomed and honoured to have been invited by SRtRC. A day we will never forget”.


The work within Cardiff City didn’t stop with just the first team, Cardiff City Men’s U18’s warmed up in t-shirts and held SRtRC Cards during their fixture on the morning of Saturday 7th October, Cardiff City FC Women’s First team also warmed up and shared their commitment to the campaign in their 3-1 win during their fixture against TNS on Sunday 1st October.

SRtRC will continue to work with their academy, men’s and women’s first team and staff to deliver anti-racism education outside of the Month of Action and continue to work with the official charity, Cardiff City FC Community Foundation supporting their staff and beneficiaries to move forward on their anti-racism journey.

During the month SRtRC will work with Newport County FC delivering their match day actions during their fixture with Walsall on Friday, October 20th and Swansea City FC on Saturday, 21st October.

Wales Men’s first team players joined the Month of Action in their friendly fixture against Gibraltar on Wednesday 11th October demonstrating the FAW and players stance that there is no room for racism within sport or society.


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