The scheme is designed to give a much-needed boost to Asian participation at all levels of the game.
“This programme is a great example of a football club using its position to try and affect positive change within its local community, the game of football and society more widely.”
Ged Grebby, Chief Executive, Show Racism the Red Card
*Image courtesy of Chelsea FC
Monday 25th May is the date for Chelsea FC’s seventh successive ‘Asian Star’ event; he first of its kind undertaken by a professional football club.
Asian Star was launched in 2009 and has grown in size ever since, attracting almost 400 young players to our Cobham training ground last year, where they competed in a series of matches and tests to examine speed, skill and ability. The winners in each age group were all invited to join the Chelsea Foundation’s Football Development Centres.
Chelsea full back Caesar Azpilicueta has backed the scheme saying “It is very important we do our bit in the community and the event gives kids a great opportunity to show what they can do to all the scouts and other people watching.”
“We need to encourage more young Asian players to play football so it is important Chelsea are trying to help this.”
“This has been a success for many years and gives dreams to children who might not have had chances like this before.”
Show Racism the Red Card are champions of the need to increase representation within football and to examine and ultimately remove the barriers to participation which exist for certain groups and communities.
Speaking about the ‘Asian Star’ initiative and Chelsea’s community based work, SRtRC Chief Executive Ged Grebby said “This programme is a great example of a football club using its position to try and affect positive change within its local community, the game of football and society more widely.”
“Initiatives such as this, alongside others including the ‘Game for Equality’ highlight the proactive approach of Chelsea FC to supporting important anti-discrimination messages.”