Taking place in the Ante Chamber at South Shields Town Hall, the launch was attended by ex-professional footballers, three councillors and local school children.
Cllr Tracey Dixon, Cllr Joan Atkinson and Deputy leader of South tyneside Cllr Alan Kerr turned up to represent the council , who have sponsored the month of January in the calendar.
On the Council's support of Show Racism the Red Card, Kerr said: "We support Show Racism the Red Card because they do very important work. We have supported the calendar because racism is sadly still about and you've got to get it through to people that racism is not acceptable."
The children that took part in the launch were Charlie, Sakina, Amina and Moonthaha from Marine Park Primary School in South Shields.
The Councillors and young people were joined by former Sunderland captain Gary Bennett and Ex-Newcastle players John Anderson, Richard Offiong and Steve Howey.
You can order a copy of the calendar through our online shop