Primary seven pupils from Annanhill, Hillhead and St Andrews Primary Schools attended Rugby Park on Thursday 10th March 2011 for a Show Racism the Red Card Event.
The event featured three workshops in the morning including a stadium tour, exploring stereotypes session and cultural dance. During the afternoon they watched Show Racism the Red Card’s educational film, which features some of the game’s greatest players; Thierry Henry, Ryan Giggs, Rio Ferdinand and Didier Drogba.
Kilmarnock FC player Fraser Wright, ex professionals Derek Ferguson, Gary MacKay and Michael Weir, along with Councillor Douglas Reid – Leader of East Ayrshire Council were present on the day to talk about their experiences of racism and offer advice on how to deal with, and combat, racism whenever it occurs.
Councillor Douglas Reid, Leader of East Ayrshire Council said:
"As Leader of the Council and lifelong Kilmarnock FC season ticket holder, I am very pleased to support the Show Racism the Red Card initiative. Racism has no place at Rugby Park, or anywhere else in East Ayrshire for that matter, and by working in partnership we can ensure that this message is heard loud and clear.
"I am also delighted to support the Kilmarnock FC campaign to tackle sectarianism - this is an important local initiative supporting the much publicised national campaign. Sectarianism is the ugly face of football and I am pleased it is being addressed at clubs throughout Scotland. Together we can stamp this out."
Amanda Peebles, Show Racism the Red Card, said:
"The partnership working that East Ayrshire Council is undertaking with Kilmarnock FC and ourselves demonstrates a clear commitment to stamping out racism in the region. This kind of work equips young people to deal with racist attitudes and behaviours. Schools in the area are very keen to engage with the campaign and the young people we have worked with are very positive about it."