Show Bigotry the Red Card is first and foremost an anti-sectarian campaign.
We aim to combat sectarian attitudes and behaviour by utilising the role model status of footballers to present an anti-sectarian message to football fans. We are intending to focus our campaign within the remits of Scottish Football and to target football fans, both on the terraces and when accessing other public spaces to watch the game.
Aims and Objectives of the Campaign:
- Raising awareness on the issue of Sectarianism
- Challenging negative attitudes and behaviours in public spaces
- Empowering people (i.e.: football fans) with knowledge in order to challenge unacceptable conducts
- Encouraging fans to support their team and celebrate their identity in a positive manner
Initial product of the Campaign:
A short film using current first team players, ex-professionals, and, crucially, football fans of all ages. The educational film will be focusing on 4 main themes:
- The personal understanding of the issue
- Experiences of it (e.g.: on the football field, in the playground, in the workplace etc.)
- The negative impacts
- Positive examples, stories and successful ways to tackle it
Ged Grebby, Chief Executive of Show Racism the Red Card, said: “After months of negotiations our campaign has signed a new agreement with the Scottish Government to broaden our remit and challenge religious intolerance in Scottish Football. It is a reflection of the esteem in which our organisation in Scotland is held, that we have been head-hunted for this new role. This is a real challenge for our campaign, but one that can develop our work and reputation even further. We have appointed a manager to the post of Project Manager: religious intolerance in Scottish Football and we are now starting work on a film which will harness the high profile and role model status of professional footballers to combat sectarianism.”