Restaurant and bar in Llangennech comes up with dessert to support anti-racism campaign
"we thought we would try and help in our own little way in this part of the world and try and raise the profile to get rid of racism from football and society."
Jonathan, The Bridge
Show Racism the Red Card Wales took a trip to visit The Bridge in Llangennech who had come up with a novel way to raise awareness about the problem of racism in football and society. We spoke to Jonathan at The Bridge about how they got involved and to try the dessert ourselves, of course!
How did you come to get involved with our anti-racism campaign?
Like a lot of the people, we saw what happened in the match when Dani Alves had a banana thrown at him, he took something bad and twisted it and used it to actually get some positive publicity. Obviously people started doing selfies and other things with a banana theme so we thought we would try and help in our own little way in this part of the world and try and raise the profile to get rid of racism from football and society. So we phoned our chefs Andrew and Paul and they came up with the Banoffee Fool with the hashtag ‘say no to racism’ underneath it. We tweeted about it, put it on Facebook and it became very popular very quickly and raised the profile of the ‘say no to racism campaign’, Show Racism the Red Card.
That’s how we obviously became aware of it because we saw the tweets but I understand there was another connection as well, I think we went into a local school as well, is that how you knew about our campaign?
Yes, when I was teaching in Pontardulais Primary School , going back three or four years now I think. One of the campaign’s Education Workers came in to do a workshop and that’s when I first became aware of the Show Racism the Red Card Wales work. Seeing your involvement and putting it together with what we’re doing here we thought we could do something about it so its kind of the school links and the restaurant links. The local press the Llanelli Star, they put an article in the paper about it as well which was very encouraging. I think it’s been great to raise the profile and help tackle racism.
So how’s the Banoffee Fool gone down then?
It’s very popular. Very popular. They’re selling well and people appreciate what we are trying to do with it. We’ll be sending in a cheque to support Show Racism the Red Card’s work based around how many of the dessert we have sold.
Have people been asking about the link with ‘say no to racism’?
Yes, they have. As I said we’ve put it on our specials board and certainly the younger generation , I don’t know if I’m being unfair there, understand the hashtag ‘say no to racism’. We’ve got free wifi here and they can access the internet to find more about it. The older generation, the less ‘twittery’ generation ask what it’s about and it gives us the chance to talk to them in that way so it’s worked for everyone.
Have you got a diverse workforce here?
Yeah we do we’ve got workers from Romania, Hungary, England, Wales. Some Easter European workers, a lot of local workers. Our Romanian worker Dan has been learning Welsh and it’s been great seeing him integrating into the community. So yes, it is diverse and our doors are open to everyone.
We really appreciate your support and we hope it continues to be popular with your diners.
Fantastic. Thank you!
If you want to support our campaign or want to know more about work, contact us on 029 2035 1616 or e-mail email@example.com.