Primary seven pupils from Auchinleck and Silverwood Primary Schools attended Rugby Park on Thursday 23rd June 2011 for a Show Racism the Red Card Event.
The event featured three educational workshops in the morning promoting messages of equality and respect, and the pupils also received a stadium tour. During the afternoon the Show Racism the Red Card anti-racism educational film was screened, which features some of the game’s greatest players; Thierry Henry, Ryan Giggs, Rio Ferdinand and Didier Drogba.
Ex- professionals and Show Racism the Red Card coaches Gary MacKay, Michael Weir and Olivier Bernard were present, along with representatives from East Ayrshire and South Ayrshire Council and North Ayrshire Police, who spoke about their experiences of racism and offered advice on how to deal with, and combat, racism whenever it occurs.
Amanda Peebles, Show Racism the Red Card, said:
"The partnership working that East Ayrshire Council is undertaking with Kilmarnock FC and ourselves demonstrates a clear commitment to stamping out racism and sectarianism in the region. This kind of work equips young people to deal with racist and sectarian attitudes and behaviours. Schools in the area are very keen to engage with the campaign and the young people we have worked with are very positive about it."
“The support of current and former professional footballers and managers for these events is having a tremendously positive impact on the young people attending.”