The Show Bigotry the Red Card campaign was formally launched at Fir Park, home of Motherwell FC, on 1st September 2010. This event marked the first step for our new campaign in tackling sectarianism and religious bigotry in Scottish football and society in general.
We invited along S3 and S4 pupils from two local Secondary schools and first year Sport & Fitness students from Motherwell College. A very special panel of prominent football personalities joined us on the day: this included current Motherwell FC Manager and former Scotland Manager Craig Brown, the Chief Executive of the Players Union in Scotland Fraser Wishart and our very own Red Card Coaches, former professional football players Derek Ferguson and Jim Duffy.
The launch was a great opportunity to show the young audience our new anti-sectarian film ‘Rivals not Enemies’, to receive their open and honest feedback on the resource and to stimulate a debate around the issue of sectarianism in the Scottish context.
Elio Ajmone, Project Manager for Show Bigotry the Red Card, said: “The launch at Motherwell FC was an excellent opportunity to showcase our new campaign and marked the beginning of a strong partnership with the Scottish football family in making some positive changes with this long-standing form of intolerance in Scottish society. To witness such a young audience engaging wholeheartedly with our panel today and to hear so many great contributions being made, it proved inspiring and gave us great hope for the campaign to go from strength to strength”
Show Bigotry the Red Card would like to thank all those that made this event possible. We would especially like to thank the pupils of Brannock High, Our Lady’s High, and the students at Motherwell College for their excellent input. Last but not least a big thank you to Motherwell FC for being great hosts and for providing an ideal venue to promote positive messages of respect and equality.