World Cup Poster Launch at Elland Road

Young people in Leeds enjoyed an afternoon of World Cup themed activities at Elland Road

150 young people from Leeds schools attended a Show Racism the Red Card event at Elland Road in partnership with the club and the England 2018 team.  They were welcomed by Chris Edwards, Chief Executive of Education Leeds, who wrote afterwards that:

"It was great to see the children and colleagues from Cottingley, Hugh Gaitskell, St Anthony's and Imgram Road Primary Schools engaging with the programme so positively.  I hope we can continue to run these programmes and continue to create a fairer, more equal world where bullying, racism, intolerance and prejudice have no place.  These wondersful events connect that important agenda with sport and help us to engage young people as we develop positive attitudes and challenge negative stereotypes."

We unveiled our England World Cup Team Poster at the event; Ann Briggs from Leeds City Council encouraged the young people to “Back the Bid!”.  The poster celebrates the World Cup being held in South Africa this year and helps support the 2018 bid. 

Following the poster launch, the young people took part in an educational workshop with a World Cup theme.  They viewed the Show Racism the Red Card’s DVD, featuring top footballers, before having the opportunity to ask their questions to panellists, which included Gary Bennett, Olivier Bernard and Leeds legend Brian Deane

All of the young people left with a goody bag of Show Racism the Red Card’s resources including the England World Cup team poster, signed by the guest panellists.  

SRtRC will be printing a million copies of the England squad poster for free distribution across the country. The campaign holds around 40 education events with football clubs each season, using the high profile of professional footballers to talk to young people about racism, both in sport and society.

We would like to thank Unite the Union, Leeds United and the Leeds 2018 team for their support with this event.